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BMW believes that as long as fear, curiosity and the undiscovered corners of the earth exist, you are capable of more. To demonstrate this willingness and desire to explore, a man drives the X3 through the mountains and stops to surf in icy cold waters and take in a scenic view from his mountain bike. BMW customers are encouraged to test drive the X3 and receive exceptional offers.

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Tagline
“The Ultimate Driving Machine”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Chris Pine ... Voice Over)
Agency
kbs+p (Agency), KBS (Creative Agency), Universal McCann (Media Agency)
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