Bumble Bee Seafoods shows the #BumbleBeeEffect in action on social media. Users upload videos and images of their own dishes, including tuna nicoise crostini, tuna tacos, tuna deviled eggs, tuna cakes, tuna sushi and tuna melts. The tasty pics get others hitting the like button and asking for recipes. The brand says when a super food actually tastes super, that's the Bumble Bee Effect.

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McCann Erickson (Agency)

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