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Carhartt TV Spot, 'Luck Doesn't Defend a Title' Featuring Jordan Lee

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Jordan Lee readies his boat as he heads out to fish early in the morning. The bass fisher is shown in his Carhartt sponsored boat reeling in several fish, showcasing his haul during his 2018 Bassmaster Classic win. The clothing company believes that luck doesn't defend a title, hard work does.

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Carhartt
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“Outfish Them All”
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Jordan Lee ... Expert
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Young & Rubicam Group ... Agency
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