Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kingsford Long-Burning TV Commercial, 'The Big One'

Being a barbecue pitmaster means you've got to do the job right if you want results. Armed with a secret rub, a big brush for sauce and the right kind of heat, it's time to gather everyone together. Kingsford claims that their Long-Burning charcoal briquets last over 25 percent longer than others, and that means pitmasters can keep the party going until after the sun sets.

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Tagline
“Start Something”
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None have been identified for this spot
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