Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Wendy's TV Commercial, 'We Did Some Light Stalking...'

After doing some light stalking on the worldwide web, Wendy's discovered that McDonald's uses flash freezing to seal in fresh flavor. The brand believes that fresh flavor should come from fresh beef and claims to use it, unlike its competitor. That said, it recognizes that most won't believe them #BecauseAdvertising and recommends that people skip the Frozen Arches and instead, try its Dave's Double so they can taste the difference for themselves.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Kaplan Thaler Group (Agency), VML (Creative Agency), VML (Digital Agency)

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