Mossy Oak Break-Up Country TV Spot, 'That's Country'

The world is full of little conveniences, like channel surfing, grocery stores, fast food and mobile phones. However, Mossy Oak espouses the virtues of the wilderness, a place where "there's no consolation prize for showing up," and where "the thing we love doesn't always love us back." As outdoorsmen hunt their prey and cook the meat over a flame, the company makes it clear that they wouldn't have it any other way.