CarGurus doesn't think you have to know much about cars to know everything about a car.
Three coworkers look out a glass window at the parking lot where Emma's new silver car sits. When Emma's asked whether the car is Lunar Silver or Modern Steel, she doesn't know exactly, but she did use CarGurus. She says the site has more listings than any other and gives each car a review, which helped get her a great deal. Another coworker walks by to admire the new car and wonder if someone got a promotion.