Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The New York Times TV Commercial, 'The Truth Is Hard to Find: Tyler Hicks'

In Lesbos, Greece in 2015, The New York Times sent photojournalist Tyler Hicks to cover the refugee crisis that was unfolding. There, large groups of people scrambled into lifeboats and battled rough waters, each image that flashes across the screen acting as a powerful reminder of the dangers they faced. However, these photographs also captured their unwavering hope, which Hicks believes can help make a difference. The New York Times declares that the truth is hard to find, but that the truth is worth pursuing.

Advertiser Profiles
Tagline
“The Truth Is Hard to Find. The Truth Is Worth Pursuing.”
Songs - Add
Mood
Emotional
Magazines
Scene Location
Greece
Actors - Add
Tyler Hicks ... Voice Over)
Production
Darren Aronofsky ... Director
Agency
Furman Roth Advertising, Inc. (Agency)
Screenshots

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