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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NFL Fantasy Football TV Commercial, 'Be a Total Boss' Featuring DeMarco Murray

While in the Tennessee Titans locker room preparing for a game, running back DeMarco Murray gets an unexpected phone call. A fan who drafted Murray on her NFL Fantasy Football team gives him stern instructions to score plenty of touchdowns. "Make it happen," the grocery-wielding fantasy coach demands before casually returning to her shopping.

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DeMarco Murray ... Athlete, Kim Blanck ... Boss

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