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Syfy Wire and Burger King teamed up to explain the science grilling. How the Maillard Reaction is a fancy name for placing your meat on indirect heat for a period of time to brown it. And adding high heat and natural juices gets you that delicious, meaty taste that the Japanese call, "umami." You know -- the flavor of the Whopper.

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Horizon Media, Inc. (Agency), Pitch (Creative Agency), Code and Theory (Digital Agency), Horizon Media, Inc. (Media Agency)
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