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Data is based on life of ad, unless indicated otherwise
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About CoverGirl TruBlend Matte Made Foundation TV Commercial, 'Transfer Resistant: Concealer'
CoverGirl claims its TruBlend Matte Made Foundation is transfer resistant and offers it in 40 shades. The beauty brand recommends pairing the foundation with its TruBlend Undercover Concealer which provides full, lightweight coverage.
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Grey Global Group Inc. (Agency), Starcom MediaVest Worldwide (Media Agency)
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