Peter & Co. Jewelers TV Commercial, 'The Knight and the Princess'
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This dad reads his daughter a story before he gives her a gift. He tells the tale of a knight who offers to battle a dragon to bring a princess one of three precious stones. When he asks if she wants one for riches, beauty or fame, the princess tells him that none of those are worth fighting for. Instead, the knight brings her the stone for love, just as dad gives his daughter a beautiful necklace.
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