Brian Cillessen, host of "Beyond Rubicon" on the Sportsman Channel, says that his family has a long tradition of answering the call of duty. As a marine with 22 years of service around the world, he has seen triumphs and tragedies. Every Memorial Day, Cillessen honors his grandfather and goes to his local national cemetery. He honors them all by wearing a poppy. USAA and Cillessen want you to join them in honoring those that have died while serving the United States Armed Forces.