Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Pure Michigan TV Commercial, 'Detroit: The Opening of a New City'

The opening of a new restaurant can be exciting, but visitors to Detroit can witness something much greater: the opening of a new city. Here, "new ideas are made fresh daily," with urban farming, public art and popular restaurants that have turned the city around. Pure Michigan considers Detroit to be its "new heartbeat."

Advertiser
Advertiser Profiles
Tagline
“Your Trip Begins at Michigan.org”
Songs - Add
Mood
Active
Scene Location
Detroit, MI
Actors - Add
Nevaeh Ashanti Crawford ... Little girl, Tim Allen ... Voice Over)
Agency
McCann Erickson (Agency)

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