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Winchester XPR Bolt-Action Rifle TV Commercial, 'Dawn of Time'

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Winchester uses cave drawings to show that it's built the finest, most accurate bolt-action rifles since the dawn of time. As the camera moves over the cave wall, it tracks the journey of a hunter chasing down a deer, aiming a gun and cheering in victory. Winchester says evolution forges on with the XPR Bolt-Action Rifle.

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Winchester
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Winchester XPR Bolt-Action Rifle
Tagline
“We Know Bolts”
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Deer
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