Principal Financial Group TV Spot, 'Renovation'
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A man drives his elderly father around to a few potential "homes," stopping every so often to take a closer look but always leaving discouraged as they never feel quite right. After receiving a text notification about his balance from Principal Financial Group, the son digs a little deeper and comes up with a better plan. A few days later, they pull onto the driveway of the son's own home as he tells his father to keep an open mind. Waiting for him in the backyard is a brand new home, still in the process of being built.
- Principal Financial Group
- “We Can Help You Plan For That”
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