Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Gatorade TV Commercial, 'Everything Changes' Featuring Luis Suárez, Lionel Messi

The friendship Luis Suárez and Lionel Messi formed as teammates is put on hold when the European season comes to a close and the competition heats up. They become rivals as they train for the 2018 FIFA World Cup and when Messi doesn't measure up to Suárez on the exercise bike, he decides to unfollow him on Instagram, a move that leads the men who used to take selfies together out on the soccer field to a full-blown feud. In retaliation, Suárez sells Messi's jersey for $2 and they continue to try to one-up each other. While Suárez signs a jersey at the stadium, Messi signs someone's back. Gatorade declares that everything changes except what's inside the two players as they gulp down the sports drink right before taking the field.

Advertiser
Advertiser Profiles
Tagline
“Win From Within”
Songs - Add
Mood
Funny
Events & Venues
2018 FIFA World Cup Jun 14, 2018 - Jul 15, 2018
Actors - Add
Lionel Messi ... Athlete, Luis Suárez ... Athlete
Agency
TBWA\Chiat\Day (Creative Agency)

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