All work and no play might make Jack a dull boy, but perhaps there's another chapter to the story. Plucking away at an old-fashioned manual typewriter, an impassioned author channels their inner Jack Torrence to type out an ode to a beverage they've clearly taken a shine to: "New MTN DEW Zero Sugar. As good as the original, maybe even better?" The implications of this ominous typed-out letter will be revealed during Super Bowl LIV on FOX.

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