About Credit Karma TV Commercial, 'Gum'
A police officer stands at the desk of the police station and tells the woman behind the desk that he's checking his credit while chewing gum. She tells him that checking his score hurts his score. Out of surprise, he swallows his gum. The camera follows the gum down his throat and the gum lands with a splat in his stomach. The gum now has a face that looks just like the police officers'. The gum says that some people believe it hurts your credit score when you check it, just like some believe gum takes seven years to digest. Credit Karma says it isn't true and that you can use its services to check your credit without hurting your score.