After purchasing movies became obsolete to the convenience of subscription services, Volvo decided to implement that same idea into owning a car. The automaker introduces its Care by Volvo subscription service, which offers drivers an alternative to the system of buying or leasing a car by allowing drivers to subscribe to a car like the 2019 S60 instead.

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MPG (Agency), Periscope (Creative Agency), AKQA (Digital Agency), Mindshare (Media Agency)
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