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About 2019 Lew's Pro-TI Bait Cast Reel TV Commercial, 'Synonymous With Quality'

Lew's believes its rods and reels are synonymous with quality. VP of development Dave Hinke says that the Pro-TI is a cross between a Ferrari and Humvee with speed and power. The reel is made from titanium, which is said to make it the lightest and toughest reel it's ever produced.

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“Feel the Difference”
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