Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo Life Protection Formula TV Commercial, 'Blue Buffalo vs. Dog Chow'

Blue Buffalo asks two pet parents to read the ingredients list on their preferred dog food. After Lizzie's owner discovers Purina Dog Chow is filled with corn and other fillers, she decides to steal the other dog's Blue Buffalo Life Protection Formula, which features meat as the first ingredient. Blue Buffalo also encourages owners to pick up a bag of its Dental Bones, a natural chew that promotes cleaner teeth and fresher breath.


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