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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Industry Avg.
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
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About Overwatch TV Commercial, 'We Are Overwatch'

A few of Overwatch's main characters are defined here by their combat abilities, shown using their personalized attacks in a scene that hints which side they're on. They each take a turn saying, "We are..." followed by a single word: hope, courage, compassion, justice, etc., with each word representing the individual character's strongest trait but even more so demonstrating the power they hold as a group. Together, they are Overwatch.

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