Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

AT&T Hello Lab TV Commercial, 'Grace Helbig's Connected Life'

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

AT&T Hello Lab Creator and comedian Grace Helbig explains how her job is just like everybody else's. She wakes up early to discuss business with AT&T over the phone, reassuring them that the commercial will make it clear they help connect people to what they love most. Grace also partakes in office gossip involving coworkers, parties and her teddy bear. Finally, Grace orders an ill-fitting dinosaur onesie to take selfies in using her smartwatch. Holding to the opinion that her job is a lot like ours, she decides the difference is that her job is more "internet-y."

AT&T Internet
Advertiser Profiles
Facebook, Twitter, YouTube
Songs - Add
None have been identified for this spot
Actors - Add
Grace Helbig ... Comedian
BBDO ... Agency, Hearts & Science ... Media Agency
View All Screenshots