Media Measurement
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Est. Spend

Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hallmark Keepsake Ornaments TV Commercial, 'He Said She Said'

A girl brings a box of ornaments to her mother, who is decorating a Christmas tree. Moments ago, her father helped her get the box down from a high shelf in the garage. A split screen shows both parents separately going through the ornaments with their daughter. Though the recollections are mostly in sync, there are some discrepancies in how the two adults remember certain events. The husband believes they got married 11 years ago, while the wife says it was 12. Some of the ornaments feature pop culture icons such as Monster from The Muppets, Donald and Daisy Duck and the USS Enterprise. Despite the minor differences in their stories, one ornament holds the exact same significance for both parents: a small frame reading "Baby's 1st Christmas" containing a picture of their daughter. They both say it's their favorite because it represents the first Christmas they were all together. Hallmark is offering Keepsake Ornaments for the holiday season.


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