Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'Sarah: Building Amazing Things'

Sarah feeds her husband a slice of humble pie after he casually suggests that she downplay her position as a jet engine builder at General Electric when talking to friends. Confused by his advice that she play up the digital aspects of her job, Sarah further emasculates her husband by making it clear that she builds world-changing machines with her two hands, and that his intentions of chopping wood are pointless since they don't even have a fireplace.

Advertiser Profiles
Tagline
“The Industrial Company. That's Also a Digital Company.”
Songs - Add
Mood
Funny
Actors - Add
Elizabeth Alderfer ... Sarah, Michael Cuomo ... guy in the blue shirt
Agency
BBDO (Agency)

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