Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hallmark Signature TV Commercial, 'No Ordinary Mom'

When a woman visits her mom on Mother's Day, she remembers the moments they have spent together over the years; as a child, her mother would bake with her and walk her to school, holding hands. Growing up, her mother attended soccer games, graduation and eventually, was by her side on her wedding day. To show her mom just how extraordinary she is, she gives her a Hallmark Signature card and they embrace in an emotional hug.

Advertiser
Advertiser Profiles
Tagline
“Distinctly Hallmark. Distinctly You.”
Songs - Add
Mood
Emotional
Events & Venues
Mother's Day May 8, 2016
Actors - Add
Irina Baños ... Mom in flashbacks, Sofia Ruiz ... adult daughter
Agency
Rokkan (Agency)

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