Gander Mountain TV Commercial, 'Catching Season'
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An old saying points out that men may fish their entire lives and never realize it's not the fish they're after. However, those who wake up at 4 a.m., live off of gas station breakfast sandwiches and brave extreme weather aren't necessarily searching for the meaning of life. Gander Mountain offers a simple explanation: "We fish because we are fisherman." With an expanded fishing department, Gander Mountain announces it has everything a fisherman needs to stay hooked up during catching season.
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