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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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National
Local
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Attention & Performance Analytics
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About Thrivent Financial TV Commercial, 'Robot Restart Sequence'

At the fictional investment company, Robo-Global Investments, the motto "Machines Managing Human Money" couldn't be more true -- the workers are actual robots. As a trio of bots strolls down the hallway, one hangs his head and suddenly shuts down. The others are uncomfortable and try to initiate a restart sequence by awkwardly patting their coworker on the back. Unlike Robo-Global, Thrivent Financial's funds are managed by actual humans because Thrivent believes robots can't do things like humans can.

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Russell Herder (Agency)

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