Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Mike's Hard Lemonade TV Commercial, 'The Yard is Open - Come Out Back!'
It's summertime and a group of friends is getting the party started with Mike's Hard Lemonade. Everything is happening in reverse, from batting at water balloons and swinging on a lawn chair, to stacking wooden blocks, grilling on a BBQ and rolling a galvanized metal tub of Mike's Hard Lemonade into the backyard on a skateboard. Viewers are invited to "Come out back" and try one of Mike's new flavors.
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Tagline
“Come Out Back”
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Molly O'Neill ... girl hitting yellow water balloon
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