Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sonic Drive-In Half-Price Cheeseburgers TV Commercial, 'Groundhog Day'

The Sonic Guys are all bundled up in their car. They are pumped up about Sonic's half-price cheeseburgers all day on Groundhog Day, February 2, 2016. One of them says that he knew to dress warmly because "that furry little weatherman" told him it would be a long winter. When the other asks if he means the groundhog, the first man tells him to quit it with the name-calling, as if calling a groundhog a "groundhog" is an insult.

Advertiser
Advertiser Profiles
Tagline
“This Is How You Sonic”
Songs - Add
Mood
Funny
Actors - Add
Peter Grosz ... Actor/Actress, T.J. Jagodowski ... Actor/Actress
Agency
Goodby, Silverstein & Partners (Creative Agency), Zenith Optimedia (Media Agency)

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