A man suffering from lower back pain searches for relief, a quest that usually leads to a medical center, doctor's office or chiropractor. But, Aleve says its Direct Therapy offers an alternate solution. The device uses electric signals to help control pain and allows the man to return to his life of working out, leading meetings and attending sports games.

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Advertiser Profiles
Tagline
“The Power Is in Your Hands”
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None have been identified for this spot
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Active
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A.J. Handegard ... Man with back pain, Beth Littleford ... woman speaking
Agency
BBDO (Agency), Energy BBDO, Inc. (Creative Agency), MediaCom (Media Agency)

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