iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

The Call of Duty: Black Ops III video game is introduced in this launch trailer that has "Paint It, Black" by The Rolling Stones playing in the background. We watch battles take place among dilapidated citycapes as people grab their weapons, take down their opponents and encounter some unexpected results of such a dystopian future. Call of Duty: Black Ops III is available Nov. 6, 2015.

iSpot Review — March 7, 2018

Every time the holidays come around, you can count on a few things to happen. Christmas trees, holiday music on repeat in department stores and a new Call of Duty release. Call of Duty: Black Ops III shows a sci-fi approach with drones, automated robots with weapons and supersoldiers running on the sides of walls while jumping to lengthy heights. The game's usage of making artificial intelligence and robotics as the main antagonist isn't so far-fetched, especially with the advancements of today's technology.

Treyarch also sticks closely to using Rolling Stones songs to play throughout the commercials of their games. "Paint it, Black" from the Rolling Stones plays throughout the trailer and if you look closely, you can see the Seattle Seahawks running back, Marshawn Lynch as a character in the game's story mode. Also making a return, is the wildly, popular Zombies mode. With two confirmed Zombies storylines, gamers will have more to do as Treyarch delves deeper into the Zombies portion of the videogame.



Advertiser
Advertiser Profiles
Tagline
“Greatness Awaits”
Mood
Active
Available At
Actors - Add
None have been identified for this spot
Agency
MediaCom (Media Agency)
Screenshots

More PlayStation Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top