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The National Domestic Violence Hotline TV Commercial, 'Photo Swipe'

Media Measurement

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Images of a happy girl are shown on a mobile phone. As the commercial progresses and we see more photos of the girl, slight changes are seen in each photo as a finger progresses through the gallery. At one point, we notice a male counterpart is seen in the photos, and the bright smile from the first photo begins to fade away. As more and more photos are seen, notable bruises and cuts begin to appear and the smiling girl no longer smiles. The last few images begin to tell a disturbing story of domestic violence through images of a bloodied, bruised and crying girl. The National Domestic Violence Hotline is available for those whenever they need it.

Advertiser
The National Domestic Violence Hotline
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Songs - Add
None have been identified for this spot
Phone
1-800-799-SAFE
Ad URL
http://www.thehotline.org
Mood
Emotional
Actors - Add
Brendan Healy ... Abusive partner, Cheyenne Haynes ... Abused Girl
Screenshots
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