Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The National Domestic Violence Hotline TV Commercial, 'Photo Swipe'

Images of a happy girl are shown on a mobile phone. As the commercial progresses and we see more photos of the girl, slight changes are seen in each photo as a finger progresses through the gallery. At one point, we notice a male counterpart is seen in the photos, and the bright smile from the first photo begins to fade away. As more and more photos are seen, notable bruises and cuts begin to appear and the smiling girl no longer smiles. The last few images begin to tell a disturbing story of domestic violence through images of a bloodied, bruised and crying girl. The National Domestic Violence Hotline is available for those whenever they need it.

Advertiser Profiles
Songs - Add
Phone
1-800-799-SAFE
Mood
Emotional
Actors - Add
Brendan Healy ... Abusive partner, Cheyenne Haynes ... Abused Girl

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