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Media Measurement
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Tom Watson + IBM Watson on Weather'

While sitting on a bench in the rain beneath a large umbrella, professional golfer Tom Watson speaks to IBM Watson about the weather. The computer mentions that Tom performs play 1.2 strokes better than other players in poor weather, and that rain can cost businesses billions of dollars per year. Tom Watson stresses the importance of being prepared for what's coming, and the IBM A.I. says it can use data for 2.2 billion locations to let people know what's coming their way.

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Tom Watson ... Athlete

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