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IBM TV Spot, 'Stephen King + IBM Watson on Storytelling'
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Author Stephen King sits down with IBM Watson, whose analysis of King's work shows that it's centered around human connection and love. Insisting good storytelling requires both drama and empathy, King recommends that Watson try writing a book in a remote hotel with his family (a reference to King's novel "The Shining"). An uneasy Watson responds with wariness.
- Published
- April 07, 2016
- Advertiser
- IBM
- Products
- IBM Watson
- Tagline
- “Outthink”
- Songs
- None have been identified for this spot
- Mood
- Funny
- Actors - Add
- Stephen King ... Author
- Agency
- Mindshare ... Media Agency, Ogilvy ... Agency, Ogilvy ... Creative Agency, Havas Worldwide ... Digital Agency
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