Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact.      READ MORE

IBM TV Commercial, 'Stephen King + IBM Watson on Storytelling'

Author Stephen King sits down with IBM Watson, whose analysis of King's work shows that it's centered around human connection and love. Insisting good storytelling requires both drama and empathy, King recommends that Watson try writing a book in a remote hotel with his family (a reference to King's novel "The Shining"). An uneasy Watson responds with wariness.

Advertiser
IBM Watson
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
IBM Watson
Tagline
“Outthink”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Stephen King ... Author
Agency
Mindshare ... Media Agency
Screenshots
View All Screenshots

Media Measurement

National Airings
πŸ”’
First Airing
πŸ”’
Last Airing
πŸ”’
Creatives
πŸ”’
Recently Aired On
πŸ”’
Est. Spend
πŸ”’
TV Impressions
πŸ”’
National Impressions
πŸ”’
Local Impressions
πŸ”’
VOD/Other Impressions
πŸ”’

Attention & Performance Analytics

Attention Score
πŸ”’
Industry Avg. Score
πŸ”’
Earned Online Views
πŸ”’
Social Impressions
πŸ”’
Sentiment
πŸ”’
Engagement Rating
πŸ”’
Spend SOV
πŸ”’
Impressions SOV
πŸ”’
Engagement SOV
πŸ”’