Standing against a black backdrop and in minimal light for a dramatic effect, legendary comedian J.B. Smoove wonders aloud why skaters don't want running technology in their sneakers. As we see professional street skateboarder Paul Rodriguez struggle to ease down a stair rail, Smoove delivers a hilarious rant in which he compares the phenomenon to using an outhouse instead of a bathroom, brushing your teeth with your finger and communicating through Morse code. Nike SB Zoom PRod 9 shoes are made specifically for skateboarders. Don't you want technology in a skate shoe?

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Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
J.B. Smoove ... Comedian, Paul Rodriguez ... Athlete
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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