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Nike SB PRod 9 TV Spot, 'Technology in a Skate Shoe?' Featuring J.B. Smoove

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Standing against a black backdrop and in minimal light for a dramatic effect, legendary comedian J.B. Smoove wonders aloud why skaters don't want running technology in their sneakers. As we see professional street skateboarder Paul Rodriguez struggle to ease down a stair rail, Smoove delivers a hilarious rant in which he compares the phenomenon to using an outhouse instead of a bathroom, brushing your teeth with your finger and communicating through Morse code. Nike SB Zoom PRod 9 shoes are made specifically for skateboarders. Don't you want technology in a skate shoe?

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Nike
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Nike SB Zoom PRod 9
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None have been identified for this spot
Mood
Funny
Actors - Add
J.B. Smoove ... Comedian, Paul Rodriguez Jr. ... Athlete
Agency
Wieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency
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