Wells Fargo TV Spot, 'Learning Sign Language'

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A same-sex couple has worked hard to prepare and save for a big addition to their family. Whether in the kitchen, at the desk or in class, these two future moms have been practicing their sign language. Now, the day has finally come for the lesbian couple to meet their new daughter. Upon their first meeting, they communicate and share the joy and excitement they feel. Wells Fargo can help you prepare financially for when your two turns to three, however that may be.

iSpot Review - June 17, 2015

Words aren't necessary in this beautifully understated new ad for Wells Fargo. With little dialogue and just 60 seconds, they develop a lovely story about a lesbian couple determinedly learning sign language to prepare to welcome their adopted daughter to the family.

The ad is a success for a number of reasons, but one of its key strengths is its relatability. They've taken a very unique family situation and made an ad that anyone could relate to. Everyone understands struggling to prepare for a huge life change and, after watching this family's story, it would be nearly impossible to not be moved.

Wells Fargo made another smart decision in choosing to leave out anything bank-related until the very end. They tie it all together with the simple statement: "Everyone works hard for a reason. Working together, we can prepare financially for when two becomes three." No sales pitch necessary, they accomplished everything they needed to say in those two sentences.

Wells Fargo's ads are giving recognition to the everyday heroics people go through and showing them that they are not alone in their journey. Banking has never been so beautiful.