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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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VOD/OTT

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Industry Share of Voice - past 2 weeks
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About Old Spice TV Commercial, 'Mom Song'

It's tough letting go, especially when Old Spice Re-Fresh is turning your sweet little boys into strong men the ladies can't resist.

iSpot Review — July 8, 2015

Old Spice, again, taps the intrepid team at Wieden + Kennedy to deliver an askew, ambling, ad adventure, chocked full of absurdities and randomly twisted visual jokes.

Many a mom sings a sad siren song while she witnesses the pubescent posturing of her young man and his lady. Each mother peers and leers, as a fly-on-the-wall, while her sobbing warbling body cleverly emerges in and out of the shots in the most enjoyably upsetting ways. Whether breaching up from under a sand beach, or sullenly poking from out a bowling ball return rack; the moms are funny and lovable creepers.

The genius in the approach is that it co-opts body-spray messaging, brashly hammered home over the years by Axe, and packages it in a wholly unique campaign style that is undoubtedly Old Spice. The final melodic sound - the whistled sailor tune - puts a perfect branded bow on the engaging experience.



Advertiser
Advertiser Profiles
Tagline
“Smellcome to Manhood”
Songs - Add
Music
The song was created for this commercial
Mood
Active
Actors - Add
Sarah Johns ... Voice Over)
Production
Steve Ayson ... Director
Agency
Wieden+Kennedy (Agency), MJZ (Production Company)

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