Come and discover all you can do and see at Arlington

iSpot Review — July 8, 2015

No words are needed from Texas Tourism in this "Experience Arlington" TV commercial. A piano plunks out a tune that carries the emotional undercurrent of the ad.  Beyond that, it's just video and imagery that propels the viewer through all there is to see and do in Arlington.

The Texas Rangers and Dallas Cowboys serve as the tentpole attractions to open the creative. It's a smart way to engage many eyeballs early in the commercial. The featured destinations and activities then become more niche, local and flavorful.

The final shots are another broad engagement play, with heavy emphasis on family fun and wild water for the kids, aimed at reaching a core tourist demographic. The ending does seem to squeeze in the closing tag for Arlington and the website for more information. Is that enough time onscreen at the end?

Advertiser Profiles
Songs - Add
None have been identified for this spot
Actors - Add
None have been identified for this spot
Slingshot, LLC (Agency)

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