Come and discover all you can do and see at Arlington
iSpot Review — July 8, 2015
No words are needed from Texas
Tourism in this "Experience Arlington" TV commercial. A piano plunks out a tune
that carries the emotional undercurrent of the ad. Beyond that, it's just video and imagery that
propels the viewer through all there is to see and do in Arlington.
The Texas Rangers and Dallas
Cowboys serve as the tentpole attractions to open the creative. It's a smart
way to engage many eyeballs early in the commercial. The featured destinations
and activities then become more niche, local and flavorful.
The final shots are another broad
engagement play, with heavy emphasis on family fun and wild water for the kids,
aimed at reaching a core tourist demographic. The ending does seem to squeeze
in the closing tag for Arlington and the website for more information. Is that
enough time onscreen at the end?