In a tropical vacation setting, a woman wakes up in a soft bed next to her wife and enjoys the delicious taste of Chobani. Enjoy a peaceful moment with Chobani Simple 100...and maybe give your lover's foot a tickle to wake them up for a taste.

iSpot Review — June 30, 2015

Chobani's Simply 100 Yogurt has a fittingly simple, but nevertheless beautiful, new ad. In "Love This Life," little dialogue, a simple premise and a lovely soundtrack come together to create an ad that sells you on the brand just as much as it does the yogurt.

The ad is a part of a series of spots, all focusing on loving life and living it naturally. In these, Chobani has done an excellent job showcasing realistic portrayals of families. Rather than over-the-top happiness and clearly staged scenes, these ads feature families fighting, kids bothering each other and couples acting like real couples. Their simplicity perfectly captures what's unique about Chobani: their use of 100 percent natural ingredients.

This newest spot, featuring a woman in bed with her wife enjoying a quiet morning eating Chobani yogurt, is a perfect continuation of the campaign. The serene beach setting and playful couple interactions highlight the kind of peaceful lifestyle the brand is championing. It shows us that happiness can come from the little things, like a delicious 100 calorie yogurt. 



Advertiser
Advertiser Profiles
Tagline
“Love This Life”
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Active
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Agency
Wieden+Kennedy (Creative Agency), Weber Shandwick (Digital Agency), Horizon Media, Inc. (Media Agency)

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