Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2015 Lincoln MKC TV Commercial, 'Bull' Featuring Matthew McConaughey

Matthew McConaughey wends his way to an 1,800 pound impasse with one message: take the long way around.

iSpot Review — April 3, 2018

Lincoln's third early commercial work with Matthew McConaughey is simple, yet surreal.

It is a quirky scene that lets McConaughey's engaging eccentricities shine.  He's talking to a bull, he's recognizing the bull by name and he's appearing to communicate telepathically with the bull.

"Bull" seems most poised to earn viral traffic to the video online.  It is weird, unexpectedly funny and has some impressive subtle acting from McConaughey.

Finally, it executes the sense of "story" very well.  It's clear that McConaughey has been driving a long time.  He's grittier.  His hair is tussled.  And he's tossed the jacket and tie that he wore while driving in the second commercial.

Still, the story isn't finished, and this can be tricky in TV advertising; but with McConaughey the brand has a celebrity that an audience is likely to follow across multiple creative pieces to see where the story leads.

Advertiser Profiles
Tagline
“Live in Your Moment”
Songs - Add
Mood
Active
Production
Nicolas Winding Refn ... Director
Animals
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency)

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