Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Express TV Commercial, 'Back-to-School Shopping' Featuring Tina Fey

Having difficulty back-to-school shopping for your kids? Take advice from Tina Fey and use your everyday American Express credit card for all your back-to-school purchases.

Advertiser Profiles
Songs - Add
Actors - Add
Abra Tabak ... Final cashier, Leslie Collins ... Folding Clerk, Sunita Deshpande ... shoe salesgirl, Tina Fey
Agency
MindShare (Agency), mcgarrybowen (Creative Agency), Universal McCann (Media Agency)

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