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IBM TV Commercial, 'Skis Made With Data' Featuring Eric-Jan Kaak

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In Dispatches from a Smarter Planet No. 50, Eric-Jan Kaak does his finishing touches on a pair of skis and takes them for a test run, all while illustrating how technology has transformed industries and allowed us to create value in different ways.

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IBM
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“Made With IBM”
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Made For Commercial - Found Objects
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Eric-Jan Kaak ... Voice Over
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Ogilvy ... Agency, Ogilvy ... Creative Agency, Havas Worldwide ... Digital Agency, Mindshare ... Media Agency
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