IBM TV Spot, 'Skis Made with Data' Featuring Eric-Jan Kaak
About this Commercial
In Dispatches from a Smarter Planet No. 50, Eric-Jan Kaak does his finishing touches on a pair of skis and takes them for a test run, all while illustrating how technology has transformed industries and allowed us to create value in different ways.
The Ogilvy Group
Ogilvy & Mather Worldwide - New York
“Made With IBM”
People, Places & Things
Commercial Airing Data