Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NBA Cares TV Commercial, 'My Brother's Keeper: To Someone Who Matters'

Your dreams, goals, talents and challenges matter -- your life matters. The National Mentoring Partnership (MENTOR) and the NBA encourage us to show the young men and boys in our communities that they matter.

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Tagline
“Be Someone Who Matters to Someone Who Matters”
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