Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Northwestern Mutual TV Commercial, 'Rich History, Wealthy Future'

Northwestern Mutual remembers way back in the day when the Rose Bowl was played on a 110 yard field and touchdowns were worth five points. They've been around for over 150 years and have seen a lot of changes in football and society during this time, but one thing that remains constant is their commitment to the customer.

Advertiser Profiles
Tagline
“Stronger, Together”
Songs - Add
Mood
Active
Actors - Add
Ethan Johnson ... 1960's child waving at camera , Mark O'Connor ... 1920's client, Claude Knowlton ... Client, James S.W. Lee ... Client in blue sweater, Todd Nasca ... 1950's homebuyer

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