Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'Ideas Are Scary'

New ideas can be scary, ugly and messy. At General Electric, they can become something beautiful.

Advertiser Profiles
Tagline
“Imagination at Work”
Music
The song was created for this commercial
Mood
Emotional
Actors - Add
Gil Zuniga ... Man in yellow dress shirt and tie, Pam Prichard ... Executive
Agency
BBDO (Agency), Biscuit Filmworks (Production Company)

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