Future-Proof TV Ad Measurement
Struggling to prove and optimize TV ROAS? Fast, accurate and actionable measurement across linear and streaming investments is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
Fast
Don't settle for waiting weeks or months for TV ad performance reports
Accurate
Avoid costly decisions resulting from erroneous measurement
Actionable
Turn insights into action and continuously drive ROAS
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Creative Assessment
Avoid Missing the Mark with TV and Video Ad Creative
Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.
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Media Measurement
Eliminate Wasted TV and Streaming Ad Impressions
Immediately verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when your creatives ran — and even those of your competitors. Drill into specific networks and CTV publishers that are driving the most incremental reach to maximize your investments.
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TV attribution
Stop Flying Blind on TV Ad Performance and ROAS
Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.
Learn MoreGet an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips
iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all TV ads leveraging a proprietary ad catalog, exclusive access to 52M smart TVs and set-top boxes and direct integrations with 300+ streaming platforms and DSPs. Get a leg up on the competition with insight into all TV ad creative in your category and competitive benchmarking.
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.
Latest Resources
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Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
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Article
How Precise Out of Home Measurement Is Reshaping Modern TV Currency
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