Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (6 results) iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026 iSpot Integration of Captify Search Signals Expands Outcomes Capabilities Striking the Right Balance: Brand Building & Driving Intent for McDonald’s Unwrapping Holiday TV Ad Tips Accelerating Measurement for Audience-Based Advertising with OpenAP