iSpot.tv: Business-to-Business Privacy & Cookie Policy

Version 2.0. Last Modified: February 27th, 2020

The iSpot.tv Business-to-Business Privacy and Cookies Policy ("Policy") describes the privacy practices relating to information that iSpot.tv, Inc. ("iSpot.tv," "we," "us," "our") collects and uses on behalf of our business partners via their websites, apps, and ads.

We may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Modified" date above. We encourage you to review this Policy often.

iSpot.tv Services

We provide analytics services ("iSpot Services") that allow advertisers, web/app developers, and third party ad platforms (collectively referred to as “Clients”) to better understand the effectiveness of their content, including online, OTT, and linear advertising. We help Clients understand, for example, whether their ads tend to be viewed or skipped by consumers or how well their ads drive consumers into their funnel. In providing iSpot Services, we may work with Clients who collect and provide us with information collected from consumers’ browsers or devices.


"Cookies," "Pixel Tags," "SDKs," and their Use

Cookies are small data files that contain a string of characters, such as an anonymous unique browser identifier. Cookies are stored on a computer or other device and act as (usually unique) tags that identify the device. Our servers send a user’s browser or device a cookie when the user visits a website where iSpot Services are deployed, and Clients and partners may do likewise on their websites or through their multi-site platforms.

A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When a user accesses these web pages, pixel tags generate a generic notice of the visit and permit us to set or read our cookies. Pixel tags are used in combination with cookies to track activity on a website by a particular device. When a user turns off cookies, pixel tags simply detect a unique website visit.

An iSpot.tv cookie falls under the following categories:

  • Analytical/performance cookies: these allow us to recognize and count the number of visitors and to see how visitors move around our website or our Clients' websites.

  • Functionality cookies: these are used to recognize users when they return to our website or our Clients' websites.


Information We Collect & How We Use It

The information that we or our Clients may collect through iSpot Services includes the following:

  • Log information. When a consumer visits a website where iSpot Services are deployed, iSpot Services may automatically record information from the consumer’s web browser. These server logs include information such as a consumer’s Internet Protocol (“IP”) address (a unique number that is automatically assigned to every computer), the date and time a consumer visited the website, a consumer’s browser type, and a consumer’s interactions with Clients’ content and advertising.

  • Mobile data. Through mobile applications on which iSpot Services are deployed, we or our Clients may collect consumer IP address and timestamp information, as well as information about a consumer’s mobile devices (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and movement data).

  • Browser/device information. We and/or our Clients may collect information about a consumer’s browser and device. We also may record whether digital content is displayed through the use of cookie IDs associated with the consumer’s web browser.

We collect the following information when our Clients deploy pixel tags using iSpot Services:

  • Cookies and Unique IDs: Like most web businesses, we use automated mechanisms (e.g., cookies) with unique identifiers to track consumer browsing activities;

  • Customer ID: the ID related to the Client’s website / application (if provided by the Client);

  • Unix timestamp: the exact time in UTC format;

  • Client IP address;

  • URL: domain, path, and any parameters the Client sent;

  • Referrer: the website location where the request was made;

  • Language: contents of the Accept-Language request header; and

  • User agent: this includes (but is not limited to) device, OS, and browser.


When We Share Information

We may share information collected through iSpot Services (such as viewing and performance data):

  • with our Clients, their service providers, and other platforms that may assist those Clients;

  • as part of a business sale, merger, consolidation, investment, change in control, transfer of substantial assets, reorganization or liquidation, or in connection with steps taken in anticipation of such an event (e.g., due diligence);

  • if required by law or in response to a legal process, such as a subpoena, or to cooperate in good faith with a request from a government or law enforcement agency or official;

  • with our vendors that perform tasks on our behalf;

  • where we believe sharing the information may prevent physical, financial, or other harm, injury, or loss;

  • if we believe it is necessary to protect our interests; and

  • if it is in connection with an investigation of suspected or actual unlawful activity.


Your Choices and Your Opt-Out Options

We work with companies that capture anonymous or de-identified data and create custom reports based on the aggregate of consumers' online browsing activities. We may also link consumers’ various devices. This allows us to deliver consistent iSpot Services to our Clients, their service providers, and other platforms.

Network Customer Info Page Opt-Out Page
Google https://privacy.google.com http://www.google.com/policies/technologies/ads
Oracle https://www.oracle.com/legal/privacy/privacy-choices.html https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html
Experian http://www.experian.com/marketing-services/marketing-services.html http://www.experian.com/privacy/opting_out.html
Adobe http://www.adobe.com/privacy/analytics.html http://www.adobe.com/privacy/opt-out.html
LiveRamp https://liveramp.com/privacy/ https://liveramp.com/opt_out/
NeuStar https://www.home.neustar/privacy https://www.home.neustar/privacy/opt-out
PlaceIQ https://www.placeiq.com/privacy/ https://mobile.truste.com/mobile/preferences/_

Most modern mobile operating systems provide mobile advertising identifiers for mobile devices (AAID/IDFA). These identifiers are commonly used to help enable digital advertising across mobile applications, as well as to enable location services. The operating systems that provide these mobile advertising identifiers tend to include built-in settings to express privacy preferences for online advertising across applications.

Apple Devices

For more information about these iOS options:

  1. Open Settings
  2. Select Privacy
  3. Select Advertising and follow the on-screen instructions

Android Devices

For more information about these Android options:

  1. Open Settings
  2. Select Google
  3. Select Privacy
  4. Select Privacy
  5. Select Ads and follow the on-screen instructions

Location Settings

If you want to limit or prevent location data from your device from being collected, you can adjust this capability through your mobile device settings. Instructions on how to manage your location settings for Android devices on Android 10.0 and up are available here (instructions for older versions of Android 8.0 and up can be found here) and iOS devices on iOS 8.0 and higher are provided here.

We, our Clients, or our partners may use other information collected from consumers when they are online (for instance, IP addresses) aggregated with information collected from various websites, mobile applications, devices, or browsers. You can opt out of iSpot Services by following this link: https://www.ispot.tv/privacy/opt-out.


California Privacy Rights and Choices

Shine the Light

California Civil Code Section 1798.83 permits consumers that are California residents to request certain information regarding our disclosures of personal information to third parties for those third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at privacy@ispot.tv.

Do Not Sell My Data

If you are a California resident, California law permits you to request Information regarding the:

  • Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
  • Purposes for which categories of personal information collected by us are used;
  • Sources from which we collect personal information; and
  • Specific pieces of personal information we have collected about you.

In addition, if you are a California resident you may:

  • Opt out of the sale or disclosure of your personal information, in some circumstances;
  • Opt out of receiving marketing communications from us; however, you may still receive administrative communications regarding services;
  • Opt into certain financial incentive programs we may offer related to the collection, sale, or deletion of your personal information; and
  • Request deletion of your personal information by us and our service providers, in some circumstances.

We share or sell the categories of personal information mentioned above with the following kinds of third parties:

  • Advertising technology companies, such as advertising networks;
  • Analytics providers;
  • Vendors and service providers;
  • Third parties as required by law and necessary disclosures;
  • Third parties in connection with a merger, sale, or asset transfer.

Notice of the Right to Opt Out of the Sale of Personal Information

iSpot, Inc. offers individuals certain choices about how we use their information. The California Consumer Privacy Act (“CCPA”) gives California residents the right to decline the sale of their personal information.

California residents with rights under the CCPA, may contact us via this email address privacy@ispot.tv for access, deletion requests, and right to be forgotten requests. iSpot service is device based, thus no phone number to call will be provided.

You can opt out of iSpot Services by following this link: https://www.ispot.tv/privacy/opt-out.


Consumers Located Outside of the United States

iSpot Services are currently only available in the United States. While we may work with Clients located outside of the United States, iSpot Services can only be deployed within the United States. If you are located outside of the United States and have reason to believe that we or a Client has collected information about you through iSpot Services, please email us at privacy@ispot.tv so that we may investigate the matter. You may be required to identify yourself by providing personal information so that we can review your request.


Compliance and Certifications

We are a member of the following organizations and adhere to their privacy guidelines and self-regulatory principles. These organizations establish and enforce responsible privacy practices for the digital advertising industry for both online and mobile environments.


Security and Data Retention

We use physical, administrative, and technical safeguards that are designed to preserve the integrity and security of the data we receive. However, we cannot ensure the absolute security of any information or data transmitted to us or stored in our services.

We retain the data and information that we collect for as long as necessary to support our business needs (or as required by law), but we do not retain location data about a device for more than 24 months from when we received the data.


Contact Us

If you have any questions about our privacy practices, please email us at privacy@ispot.tv.

If you wish to make a complaint about a breach of privacy laws that applies to us, please contact us and we will take reasonable steps to investigate the complaint and respond to you. If you are not happy with our response, you may complain directly to the relevant privacy commissioner or authority.

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